About the Client

Location USA

Industry Information Media

The BRIDGE – is an initiative taken by the Georgetown University. It is a non-profit organization trying to remove misunderstanding between the Islam and the Christianity using digital platforms.

Services we offered

  • UI/UX design
  • Mobile App Development
  • Web Development

The Challenge

The client was a non-profit organization aims to remove the myths and disharmony prevailing between communities of two biggest religions, Islam and Christianity. Therefore, client-organization has selected the name “Bridge” for its noble activities.

The client-organization has taken Omni-channel approaches using news for presenting facts, articles to break myths, stories to engage the audience, and various other concepts, such as alerts, notifications, instant messengers, podcasts, and videos to reach a vast audience across the globe by providing meaningful activities to bridge the gaps.

Unfortunately, the activities were carried out by several different branches of the organization. The lack of synchronization and collaboration was apparently affecting the work, monitoring, and management at admin and all levels.

Thus, client-organization demanded to develop software solutions using our expertise and experiences on the web platform.

Project Scope

The client has selected Perception System as its social media development technology partner and wanted an innovative social networking site exclusively attached with Kenya and regional culture. Therefore, our web developers have taken the right approaches to beat the challenge.


We have allocated our BA team to analysis the client’s requirements. In the beginning, the software development team has analyzed the concept of hypothetically. Afterward, we have closely inspected the entire process at the client’s premise.

Project Planning

Based on our findings, we have created flow diagrams for the entire workflow and plan the project development process by defining technical implementations.

Project Architecture

Web architectures at Perception System have defined the entire back-end application architecture for database synchronization, and the front-end architecture with navigation, modules, and data interactions within and external systems.

Wireframe & Prototypes

After several attempts and meetings with the client-side team, our web application designers have prepared wireframes and prototypes citing all possible workflow diagrams, navigation, and data flows.

Designing & Programming

After getting final approval from the client for prototypes, we have started final designing of the interface, UI elements, and various modules for all five web portals with required coding for interactions and integrations. We tested the modules on each stage and completion of each milestone.

Monitoring & Controlling

After a marathon discussion, we have set up a rich dashboard to provide a complete visual cue of the processes running on the different portal and along with real-time updates.



We defined individual aspects matching with the subject, and based on each aspect, we have identified domain accordingly. Albeit, everything was preserving a common understanding of bridge activities.


Bridge Initiative (http://bridge.georgetown.edu)

My Bridge Story

Submit Your Story

Islam-o-Phobia Reframed (http://www.islamophobiareframed.com)

Interactive Map


All five domains should run on a different server to deliver front-end UI but should manage with a single back-end.

Apple’s podcast service must be integrated with Google Alerts for daily news feeds.

UGC (User Generated Content) was at the core of all activities, so a story submission module has priority.

Approval module provides publication of right user stories.

URL networking is an essential functionality to connect different sites with a single back-end.

The journey toward end-to-end solutions was full of challenges. However, our dedication towards the goals led us to deliver the solution successfully, as well as within the prescribe timeline & budget.

Development Methodology

We followed the KANBAN methodology to manage and execute the system. We have listed features of the system as product backlogs and web development carried in a continuous delivery model.

Behavior-driven Development (BDD)

We have adopted BDD approaches to bring collaboration between client-side team across the various branches and web development team along with seamless communications.


We broke down the entire development process using WBS (Work Breakdown Structure) methodologies to address almost all requirements of client-organization.


We have designed a common back-end system by inclusion of all functions and features to address the needs of each domain.


We have built five front-ends and a back-end using capabilities of WordPress and core PHP as well as APIs integrations.

Support & Maintenance

We have committed for long-term support and maintenance with a feasible plan sign up by the client.

We Used

  • JavaScript

  • Ajax

  • HTML5

  • JQuery

  • MySQL

  • Apache



We have decided milestones and deliverables with the consent of the client and delivered the web portals in the continuous delivery model.


The website has achieved quick adoption among the regional and international users and touched the 20K+ number of users within a short span.


We delivered the social networking site successfully to the customer and provided a satisfactory level of maintenance & support.

Value Delivered


Jawaher Souq is the goto marketplace to buy jewelry for the people in GCC. It has
50+ stores and workshops associated to sell their products on the platform.

Noori El Mansur


Striking Features


Bridge Initiative


My Story

My Bridge Story



Submit Your Story



Islam-o-Phobia Reframed



Interactive Map

(To Initiate story. Right now, it is not available)



Registered Users


Clients Articles


Daily Posts

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